Campaign Planning
Create marketing campaign plans for patient-centered programs to drive brand awareness and increase program enrollment.
Little Black Dress Party Website
Designed and built a new website for The Little Black Dress Party, an annual fundraising event for the WWCF.
Press Releases
Write and distribute all press releases for White-Wilson Medical Center and The White-Wilson Community Foundation.
WWCF Newsletter
Established first-ever newsletter for The White-Wilson Community Foundation with an average open rate of 38% among over 2,000 emails.
Power Your Parenting
Oversaw all aspects of pediatric parenting series including collateral creation, marketing efforts and event coordination.
Event Coordination
Coordinated high-profile fundraising event for The White-Wilson Community Foundation. Served as vendor, supplier, volunteer and attendee contact.
2021 Gator100 Honoree Program
Assisted in gathering the written information and technical data needed for the program’s creation, as well as participated in the editing process.
“Haunting halt on Santa Fe’s Boo at the Zoo event”
Published story written as a special to The Independent Florida Alligator.
Mock Campaign Portfolio
Strategized a mock CSR campaign for YETI and produced the campaign outline for PR Writing course.
Event Photography
Attended and photographed McGuire’s Irish Pub Annual 5k Run for class project.
SWOT Analysis of SGK
Developed SWOT analysis and graphic for class assignment pertaining to the Susan G. Komen foundation.
CSR Case Study
Completed case study of Ben & Jerry’s CSR environmental initiative.
Graduate Program Mock Campaign Proposal
Partnered with Costa Rica nonprofit Turtle Love to create a mock communication campaign proposal.
Articles for Patient Blog
Write articles for White-Wilson Medical Center’s The Good Health Blog to promote health care providers and specialties. These articles are included in White-Wilson’s quarterly patient newsletter, which distributes to over 100,000 emails.
Fundraising Event Program
Wrote all content for 24-page program for The Little Black Dress Party, and contributed to its the design and layout.
WWCF Website
Strengthened brand identity of The White-Wilson Community Foundation by designing and building a new website for The White-Wilson Community Foundation, complete with updated branding, mission, copywriting and visuals.
WWCF Rack Card
Designed promotional rack card for The White-Wilson Community Foundation to increase brand awareness.
Exactech on Twitter
Influenced social and marketing communications teams to reinstate and strengthen company presence on Twitter (prior to Twitter becoming X).
“Six dogs rescued in 118-dog Suwannee County hoarder case need special homes”
Published story written as a special to The Gainesville Sun.
Exactech News Release
Assisted in writing news release with shoulder marketing manager.
UF Event Experience
Contributed to the planning and execution of public, private and virtual events, including Gator100, Grand Guard, 40 Gators Under 40, Gator Nation Tailgates, Top 5 Press Release with Florida Governor, and Outstanding Leaders and Scholars Pinning Ceremony.
Exactech Patient Testimonial Video
Assisted in the scheduling, filming and editing process of producing this patient testimonial video.
Mock Grant Proposal
Designed a mock environmental education program for a non-profit organization and wrote a mock grant proposal with accompanying presentation.
